Verba Mayr is an Austrian health center with a whole range of services, such as medicine, cosmetology, dietetics, energy cuisine and a SPA facility with accommodation in modern medical center close to Moscow city.
PR tasks:
- To ensure a wide presence of the brand in media space (women, lifestyle, glossy media)
- To ensure active promotion of the brand on social media (Instagram, Facebook)
What was
done
The preparation and distribution of press releases.
The initiation of publications in the media, including articles, contests, layouts, integration into reviews, etc.
The initiation of competitions together with the media.
Working on Verba Mayer participation in Travel Awards.
Actively working with bloggers: initiating publications (photos, videos, Stories).
Organizing the visits of bloggers and journalists to the center.
Result
Media
Publications in such lifestyle media as L’Officiel, Harper’s Bazaar, Cosmopolitan, Elle.ru, Cosmo.ru, TheBlueprint.ru, Graziamagazine.ru etc.
> 190
publications in lifestyle and glossy media.
> 180
publications on the social media of celebrities and bloggers.
Winner
World SPA Awards ("World’s Best Detox Programme"), Live Organic Awards ("The best wellness и SPA", "The best detox programme"), GQ Travel Winner 2019.