FOREO is a cosmetics brand from Sweden and one of the market leaders of beauty gadgets. There are facial and body care devices in the product line of the company, characterized by bright and memorable design and innovative technologies.
PR tasks:
- To inform the audience about the presence of FOREO on the Russian market through a wide range of PR tools;
- To ensure a wide presence of the brand in media space (women, lifestyle, glossy media);
- To ensure the active promotion of the brand on social media (Instagram).
What was
done
The preparation and distribution of press releases.
Initiation of publications in the media: articles, contests, layouts, integration into reviews, provision of products for shooting, etc.
To actively work with bloggers: initiating publications (photos, videos, Stories) and conducting 3 marathons via Instagram.
Result
>370
quality publications in top lifestyle media were seen (print, online).
>200
publications via Instagram with FOREO mentioned in a frame of flash mobs and cooperation with bloggers.
3 special projects
The organization of 3 unpaid special marathons with bloggers. Firstly the FOREO_Nomakeup challenge, then a flash mob with toothbrush of FOREO brand ISSA2_mygeniousmorning and finally a contest in the frame of FIFA2018 #FOREO_fans.
>150 posts
During 2 weeks of the contest #Foreo_Nomakeup more than 150 posts were published. In addition to this 26 publications were made during one week of conducting the #FOREO_fans contest.
Media
Vogue, Glamour, Elle, Marie Claire, Tatler, GQ, Harper’s Bazaar, Grazia, Instyle, Cosmopolitan, Cosmopolitan Beauty, Vogque.ru, Elle.ru, "RBK Style", "Kommersant Style", "Rossiyskaya Gazeta", Harper’s Bazaar.ru, Glamour.ru, marieclaire.ru, etc