2015 – 2017
"Perekryostok” — the large national retail chain.
What was
done
1
SMM strategy for accounts on Facebook, VKontakte, Odnoklassniki, Instagram and Twitter
2
Positioning “Virtual Customer Support Office”
3
The monitoring of references of complaints on social media (forums, blogs, social networks) using the social media monitoring system
4
The app “Support 365” has been integrated with publics
5
Implementation of the SMM plan: content management, community management, target advertising, monthly interactive competitions
Result
14%
Engagement Rate in Facebook
17,219
was the number of live participants of the group in VKontakte
7,000
mentions were processed per month
100,000
average of full coverage
0 / 0
